Behind every leader,
behind every company,
behind every brand,

There's a story

We help brands—and the organizations, teams and leaders behind them—work smarter by strategically leveraging the timeless power of storytelling.

General Electric
Coca Cola
Municipal Insurance Association of BC
Hilton Worldwide
Canada Beef
Cadillac Fairview
Canadian Centre for Ethics in Sport
Relais & Chateaux
Travel Alberta


Strategic Storytelling helps you uncover and define the magic that drives the logic of your enterprise, bringing more purpose, focus and understanding not only to your work, but also to your workforce.

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Three Stages of Strategic Storytelling

At a fundamental level, Strategic Storytelling is a strategic planning process for your brand or branded initiative. But what distinguishes it is the way storytelling is used to give greater meaning and depth to the outcomes of that process, so you can better engage, align and inspire your people around them.

Leadership Through
Storytelling Training

Join hundreds of executives, managers and sales people using storytelling to improve the impact of their communications and with that, their ability to lead others.

I just want to thank you for the inspiring delivery of your Strategic Storytelling training. Honestly, it was the highlight of the week for me, and I can now see a huge benefit of using storytelling to set the tone and context for my presentations.

Declan Rooney
General Manager / WDS Energy

I was at your Storytelling workshop last week and am still inspired by it. I’m combing through my notes and starting to write all my stories. Thank you for inspiring!

Christie Jordan
Founding Director / Source Healing

We are now working to fold storytelling into our meetings, presentations and informal encounters. We know it is going to profoundly improve our results, our sense of purpose and our ability to attract and retain top talent. Thank you Bill for your inspiring training.

Doug Holte
The Irvine Company

Thanks for the engaging class today. A number of us were talking at dinner, and all agreed what a valuable learning experience it provided for long-term success. We are a pretty honest crowd, especially amongst ourselves, and we all talked about it being a fantastic way to start our week.

Tim Ringa
Home - BB&CO Strategic Storytelling