At the core of what we do is our fervent (almost obsessive) desire to help companies bring more meaning to their work and, therefore, their workforce. We do this through the strategic use of storytelling. Other consultancies might use other means (e.g. models, diagrams, interpretative dance, etc.); but we’ve found that articulating a company’s brand, vision, values, mission, etc. in a more storied way—then using storytelling to bring those things to life—is more effective at connecting the essence of a company’s brand to the people responsible for its realization.