Looking to
Change the World

One Story at a Time

At the core of what we do is our fervent (almost obsessive) desire to help companies bring more meaning to their work and, therefore, their workforce. We do this through the strategic use of storytelling. Other consultancies might use other means (e.g. models, diagrams, interpretative dance, etc.); but we’ve found that articulating a company’s brand, vision, values, mission, etc. in a more storied way—then using storytelling to bring those things to life—is more effective at connecting the essence of a company’s brand to the people responsible for its realization.

Founded in 2010, BB&Co is a seasoned group of strategic storytellers (both verbal and visual) with common beliefs and complementary skills. Our network of talent ensures we are always able to assemble the most relevant teams to tackle any opportunity or challenge thrown our way. This more networked approach also results in greater agility and much less overhead, so clients are truly paying for the talent being utilized and little else. To learn more about our team and the individual stories within it, scroll down.

  • Bill Baker

    Since Bill first learned to talk, he has been telling stories: to grandparents, teachers, bus drivers, that nice lady at the grocery store…anyone …

    Founder & Principal
  • Paul Belserene

    A poet, creative writing teacher, meditation instructor, marketing strategist, branding consultant, storyteller and one-time chemistry major, Paul commits every aspect of his life …

    Strategic Storyteller
  • Cookie Boyle

    Cookie’s career and interests have taken her across the globe. She received her undergraduate degree from UBC in Vancouver and attended The Sorbonne’s …

    Strategic Storyteller
  • Tracey Wimperly

    Tracey is a senior, accredited communications professional who has worked in diverse industries, both as a people manager, trainer and as a consultant. She’s …

    Storytelling Trainer
  • Don Cleland

    Don has been helping companies and organizations bring their brands to life both visually and physically for over 15 years. With an Industrial Design …

    Visual Storyteller
  • Peter Ladd

    For as long as he can remember, Peter has been looking at the world through the lens of design while also wanting to do …

    Visual Storyteller

“A story has to have muscle as well as meaning, and the meaning has to be in the muscle.”

Flannery O'Connor
Our Story - BB&Co Strategic Storytelling

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