Bill Baker

All the posts published.

There is no denying we are living in a heightened political time. With Donald Trump in the White House and the highly …

Most of us can recognize a struggling leadership story within the first twenty or thirty seconds of its telling. It feels like’s …

“Fifteen months ago, my life changed forever when my husband of 24 years committed suicide.” So began a story shared by an …

I have a confession to make. I used to be addicted to brand planning tools. It was a problem: one that got …

There is no denying that storytelling is on people’s minds these days, especially in terms of communication skills leaders need to effectively …

The five key elements of a strong strategic story, building from the bottom up Of all the communications tools available to a …

Roughly twelve years ago, on a pristine Summer day that reinforces the reputation of British Columbia being one of the prettiest places …

The great Danish author, Isak Dinesen once said, “To be a person is to have a story.” Indeed, storytelling is one of …

In two weeks I will say good-bye to the hard plastic brace that has cradled my neck since breaking it at …

2014 ended with a bang for me; or more specifically, a break; or more specifically still, six breaks in my neck. On …

Being in the Story of the Moment

December 13, 2014
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Posted by Bill Baker

Last Saturday, when I boarded a flight from Moscow to Singapore (and then from there, on to Sydney), I was pretty excited: …

Employee communications is often an area of responsibility that falls in organizational no-man’s land, wandering overlooked and under-served between the purview of …

My grandmother at her 80th birthday, and me after a bottle of Sun-In had accidentally fallen into my hair. “Why” was one …

Corporate Messaging Strategy and Storytelling Corporate messaging strategy is on many leaders’ minds these days. One of the more common conversations I have …

In today’s harried, fast-paced world of business, brevity is king and headlines and bullet points seem to have become the communications currency …

Personal Goals and Grit

May 3, 2014
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Posted by Bill Baker

My partner and I like to run early in the mornings, often on the seawall that loops around Stanley Park here in …

I love a client who loves their brand. I was meeting with such a client recently, talking with her about deepening their …

Great storytellers are each as unique as the stories they tell. And while the strengths of one will most certainly be different …

Naughty or Nice

December 24, 2013
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Posted by Bill Baker

It’s Christmas Eve, which means I am in for a restless sleep this evening as I lie awake wondering if Santa will …

My name is Bill Baker, and I am a recovering advertising executive. Before diving into the world of strategic storytelling, I spent …

Today marks the fiftieth anniversary of Martin Luther King’s “I Have a Dream” speech. Like many other coaches and trainers, I often …

When I turned seven, I decided that I would be a far more interesting person if I learned to play the piano. …

Every Tuesday and Thursday mornings, if I am home in Vancouver, I walk to my neighbourhood gym for a workout. I am …

If you were to compare the worst presentations you’ve sat through to the best, you would likely see some patterns emerge. The …

Yahoo CEO Marisa Mayer’s decision to call all Yahoo employees back to the office will likely be studied for years to come …

To get people connecting with and talking about your travel and tourism brand, it’s important to rise above the straight forward promotion …

How to Fix the Oscars

February 26, 2013
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Posted by Bill Baker

It seems that every year, as soon as the Oscars are over, the public trashing begins. It’s like a blood sport. After …

The video above was taken last year in October, when I had the distinct pleasure of speaking at the MYOB Conference …

For the past several months, friends and colleagues have been urging me to see Steven Spielberg’s “Lincoln.” Having finally gotten the opportunity …

Meaning has been defined as “the end, purpose or significance of something.” In the travel and tourism business, meaning revolves around what …

Travel, tourism, and hospitality organizations that position their brands by focusing on product features are likely selling their brands short in the …

The following post first ran as an article on EyeForTravel, a global media company based in the UK specializing in business intelligence …

If someone ever asks me what the scariest experience of my life was, I tell them it was my first year at …

Give It Up IOC

August 13, 2012
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Posted by Bill Baker

I have an Olympic hangover. Over the past two weeks, I have been binging on the spectacle and drama of the London …

As a minister, my father performed a lot of weddings. When I was a young child, I got to witness some of …

Adolescence was a bit of a mixed bag for me. Highs included learning to drive, losing my virginity and forming friendships that, …

Can a Line Change a Brand?

January 8, 2012
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Posted by Bill Baker

I am cursed with an unbelievably generic name. As one flippant Manhattan restaurant hostess said to me when I was reserving a …

As we approach the start of a new year and with it the traditional practice of making resolutions, I thought it might …

Madonna is back. With the recent announcement that the once-reigning Queen of Pop will headline the Super Bowl XLVI halftime show, Madonna …

Over the past year, I have had the pleasure of working David Baker of ReCourses. David specializes in providing counsel and guidance …

The Richness of Diversity

October 11, 2011
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Posted by Bill Baker

About a month ago, I had the pleasure of conducting some storytelling workshops at a summit for the GLBTA Alliance of GE. …

This past weekend was filled with storytelling. Over dinners, sitting by the lake, talking on the phone, reading the newspaper, surfing the …

Why I Love Steve

August 25, 2011
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Posted by Bill Baker

As the news of Steve Jobs stepping down as Apple CEO swept through the business community, I found myself watching some of …

One December afternoon about ten years ago, I set out to buy a festive shirt for the company holiday party. When I …

Ever since the Canucks lost the Stanley Cup to the Bruins (fair and square, I might add) and downtown Vancouver quickly found …

My Cup Runneth Over

June 15, 2011
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Posted by Bill Baker

Tonight is Game 7 of the Stanley Cup Finals between the Vancouver Canucks and the Boston Bruins. I am tense, as are …

I have been trying for years to get my partner to understand what I do for a living. He knows it has …

Professional Karma

April 25, 2011
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Posted by Bill Baker

I got my first adult job in New York City because of the simple fact that some kind person agreed to give …

This past Wednesday, I cried in a business situation. I was up in the Rocky Mountains of Alberta, speaking at a conference …

As a youngster, I was not a strong student. My parents, God love them, tried motivating me to apply myself more, with …

A former boss of mine once said to me, “Bill, never forget that we are in the relationship business, and what we …

The Science of Storytelling

January 16, 2011
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Posted by Bill Baker

One of the things I love most about working in storytelling is that I am dealing with something that is already so …

Looking Back from the Future

January 4, 2011
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Posted by Bill Baker

At the start of every January, amidst the dark days of my annual sugar, butter and alcohol withdrawal, I write out my …

Recently, while preparing a Leadership Through Storytelling workshop, I looked up the famous I Have a Dream speech of Dr. Martin Luther …

Mind the Gap

November 30, 2010
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Posted by Bill Baker

If you have ever ridden the Underground in London, you are familiar with the female voice that comes over the loudspeaker and …

My grandmother was a social animal. Raised in the genteel South, she had a graceful way of bringing out the best in …

I enjoy speaking in public. My family would say that this is because, deep down, I am a ham, and have never …

I am, as the song goes, the son of a preacher man. When I was young, my dad would sit at his …

Look ma, I’m blogging!

September 12, 2010
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Posted by Bill Baker

Truth be told, my mother has no idea what a blog is, God love her. Her response to that sentiment in the …

Bill Baker, Author at BB&Co Strategic Storytelling