Bill spent the first 10 years of his career working in New York City managing global accounts for large multinational agencies such as Grey and Saatchi & Saatchi. With storytelling in his blood, Bill founded BB&Co Strategic Storytelling specifically to help companies and their leaders bring more meaning, focus and productivity to their work, and therefore their workforce, using the power of storytelling to do so.
There is barely a category of industry that Bill and the BB&Co team has not worked in, having collaborated with respected clients of all shapes and sizes, including GE, Coca-Cola, Relais & Châteaux, Hilton Worldwide, BCAA, Travel Alberta, Dubai Holdings, State Farm Insurance, Johnson & Johnson, Cadillac Fairview, TELUS, The Toronto International Film Festival, Tourism Ministry of Spain, the Canadian Centre for Ethics in Sport, the Irvine Company and the University of British Columbia.
To get employees on board, organizational leadership must find a way to make the plan real and meaningful to their employees. This presentation explains how to strategically use storytelling to pull employees into your companies strategic plan and effectively engage and align them around its core elements.
The capacity to convey a strategic vision of the future and pull others into it is central to an individual’s capacity to lead. This presentation demonstrates how storytelling can strengthen a leader’s communications as well as his or her ability to generate understanding, commitment and action.
The traditional “push” model of branding is being replaced by more organic, grassroots interactions that “pull” people into brands. This presentation explains how strategic storytelling capitalizes on recent shifts in the media landscape, especially the rise of social media.
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