Paul Belserene

Strategic Storyteller

A poet, creative writing teacher, meditation instructor, marketing strategist, branding consultant, storyteller and one-time chemistry major, Paul commits every aspect of his life to helping others find words for unspoken ideas, and connecting what can be felt to what can be done. Paul’s work first received international exposure in the mid 80s when he was instrumental in the early storytelling (and four pavilion experiences) that seared Expo 86 into the world’s imagination. In 1987, when Intrawest first acquired Blackcomb Mountain, Paul began a 20-year relationship with that company, helping transform it from a general purpose property developer to one of the world’s leading experience-oriented resort brands. Paul also created the “hard lemonade” category for Mike’s Hard Lemonade, which became the most successful beverage brand in Canada on behalf of the Marc Anthony Group. He has named financial institutions, manufacturing companies, service organizations and food brands. His storytelling has helped give fire and power to tourism, resort and community development, injury prevention, seniors’ communities, the arts and enterprise.

Paul Belserene - BB&Co Strategic Storytelling