Through our StoryFinding process, we helped Canadian Beef differentiate its product from international competitors by developing a Strategic Story about Canada itself: our cooler climates, our wide open spaces perfect for grazing, our long summer days, and our culture of hardworking farmers famous for doing what’s right.
Once this brand story was crafted, we helped engage and align employees, board members and beef farmers around it, and brought it to life in film and in print.
We worked with Relais & Châteaux to uncover and define their Strategic Story, engaging and aligning their members — the world’s finest hotels and restaurants — around one shared identity: what the French call, “art de vivre”.
From there, we created a series of short StoryTelling films that extended the story to an effective positioning in a targeted marketplace.
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