Behind every leader,
behind every company,
behind every brand,

There's a story

We help brands — and the organizations, teams and leaders behind them — work smarter by leveraging the timeless power of Strategic Storytelling.
OUR STRATEGIC STORYTELLING WORK
Relais & Châteaux

We worked with Relais & Châteaux to uncover and define their Strategic Story, engaging and aligning their members — the world’s finest hotels and restaurants — around one shared identity: what the French call, “art de vivre”.

From there, we created a series of short StoryTelling films that extended the story to an effective positioning in a targeted marketplace.

Through our story, we now have a deeper appreciation of the place we hold in the world and a richer understanding of what binds this group of remarkable chefs and hoteliers together. It’s been an incredible journey that has given us all a way to celebrate our past and work together towards our future.

Jaume Tàpies
President / Relais & Châteaux
OUR STORYTELLING TRAINING

LEADERSHIP THROUGH STORYTELLING WORKSHOPS

Storyteller Bill Baker from BB&CO Strategic Storytelling provides Leadership in Storytelling Training to a group of executives

Our Leadership Through Storytelling workshops are designed to help executives, managers, and anyone who must regularly engage others to understand how Strategic Storytelling works so they can put it to work to improve the impact and uptake of their communications.

We are now working to fold storytelling into our meetings, presentations and informal encounters. We know it is going to profoundly improve our results, our sense of purpose and our ability to attract and retain top talent. Thank you Bill for your inspiring training.

Doug Holte
The Irvine Company
SOME OF THE COMPANIES WE WORK WITH
 
Cisco
General Electric
Coca Cola
Pfizer
Telus
Microsoft
CPA
Hilton Worldwide
Canada Beef
Cadillac Fairview
Relais & Chateaux
Travel Alberta
 
Get periodic updates about Strategic Storytelling ideas, concepts and insights with the BB&Co Storytelling newsletter
BB&Co Strategic Storytelling | Business Leadership Storytelling
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