Storytelling Versus Strategic Storytelling

Over the past year, I have had the pleasure of working David Baker of ReCourses. David specializes in providing counsel and guidance exclusively to marketing firms and has worked with hundreds of small to mid-size agencies around the world. He is a great listener, an insightful coach and a damn good photographer, which I suppose has little to do with him being a good listener or coach, but still warrants a mention. I have one of his pieces hanging in my apartment. But I digress…

The misuse of storytelling…

Throughout his professional travels, David has been hearing more and more about storytelling; and the more he heard, the more he began to suspect that a lot of people were misusing the term. Accordingly, he asked if I would write a guest blog post on the subject, and I was honoured and flattered to oblige. In this post, the distinction I draw is around the difference between storytelling and strategic storytelling as we practice it at BB&Co. The former often involves telling any ol’ story, where as the latter involves finding, crafting and telling the right story.

You can read the post by clicking here. Enjoy and join the discussion if you feel so inclined. And thank you, David, for the opportunity to be heard and set the record straight.