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Blog

Storytelling Versus Strategic Storytelling

Posted on November 29, 2011
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1 MIN READ
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Over the past year, I have had the pleasure of working David Baker of ReCourses. David specializes in providing counsel and guidance exclusively to marketing firms and has worked with hundreds of small to mid-size agencies around the world. He is a great listener, an insightful coach and a damn good photographer, which I suppose has little to do with him being a good listener or coach, but still warrants a mention. I have one of his pieces hanging in my apartment. But I digress…

The misuse of storytelling…

Throughout his professional travels, David has been hearing more and more about storytelling; and the more he heard, the more he began to suspect that a lot of people were misusing the term. Accordingly, he asked if I would write a guest blog post on the subject, and I was honoured and flattered to oblige. In this post, the distinction I draw is around the difference between storytelling and strategic storytelling as we practice it at BB&Co. The former often involves telling any ol’ story, where as the latter involves finding, crafting and telling the right story.

You can read the post by clicking here. Enjoy and join the discussion if you feel so inclined. And thank you, David, for the opportunity to be heard and set the record straight.

2 Comments

on Storytelling Versus Strategic Storytelling.
  1. gary baars
    November 30, 2011 @ 3:31 pm
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    Reply

    Hi Bill. Just heard you this morning at the dairy conferance this morning and I wanted to thank you for your speech. I really enjoyed it and hope to meet up with you some time. Thanks again. Gary baars

    • Bill Baker
      December 12, 2011 @ 4:54 pm
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      Reply

      Hey there Gary.

      Thanks for your message and sorry it took me a while to respond. I’m glad you enjoyed my talk at the BC Dairy Association conference. I truly enjoyed giving it and really appreciated the nice feedback I got from everyone. Hopefully our paths will cross again.

      Cheers!

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