Business Storytelling Training for Leaders and Professionals

Learn how to use storytelling in business presentations and workplace communications to increase your impact and strengthen your ability to persuade, influence and inspire others.

 

ASK ABOUT A BUSINESS STORYTELLING WORKSHOP

STRENGTHEN LEADERSHIP COMMUNICATIONS AND IMPACT

Our Business Storytelling workshops give leaders and professionals another powerful communications tool to have in their tool chests. These interactive and instructive workshops teach professionals of all types how to strategically leverage the power of storytelling to improve the impact of their communications and strengthen their ability to engage, convince and persuade others: even those they have no direct authority over.

Business Storytelling training is appropriate for anyone who must effectively communicate and engage with others as part of their roles. For over 15 years, we have been providing it to a rich array of companies and organizations, tailoring it to a wide variety of professionals working in executive management, sales, finance, engineering, R&D, analytics, manufacturing, operations, analytics, IT, marketing, HR, legal, and many other disciplines.

CONNECT AUTHENTICALLY AND CONFIDENTLY WITH OTHERS

At their core, all companies and organizations are human. And humans love to tell stories: always have, always will.

But as universal and familiar as it is, storytelling can also be very intimidating for people when they’re encouraged to do it at work. They worry they’re not a strong storyteller and quickly psych themselves out of using this powerful tool.

Our Business Storytelling training workshops remove this intimidation around storytelling, providing participants with the confidence, knowledge, and tools to use storytelling in business presentations and workplace communications. More specifically, our storytelling training for leaders and professionals provides an easily applicable way to develop a strong story, ensure it’s the right story for the situation, and be more compelling and convincing when telling it.

HELP AUDIENCES UNDERSTAND THE WHY BEHIND THE WHAT

Too often in business presentations or workplace communications, subject matter experts dive immediately into the weeds. They quickly overwhelm audiences with the complex details of their current or proposed efforts, flooding them with technological details, data, and “other stuff” that is easily understandable to them but is lost on those who don’t share their experience or acumen.

Our workshops teach professionals how to use storytelling in business presentations and workplace communications to help audiences fully appreciate the value of their current or proposed efforts and embrace the more complex details associated with them.

Importantly, storytelling for leaders as we teach it isn’t about replacing the details of those efforts. It’s about positioning the details of those efforts, making them more accessible and understandable, and ensuring audiences realize why they are worth supporting or pursuing.

Listen to what past participants have to say about our storytelling training for leaders and professionals

 Sometimes an all-day workshop can feel daunting, but your business storytelling training was anything but. The entire day held our attention, was engaging and instructive, and kept me wanting to learn more. You are a fantastic teacher, facilitator, guru…whatever you want to call yourself. Thank you for the great experience and giving all of us valuable tools we can easily put to use. 
Greg Gerba

Director Shopper Marketing / The Coca-Cola Company

 Bill Baker’s session on building fundamental strategic skills in the art of storytelling was truly excellent and incredibly impactful. I am grateful to him for empowering me and my team with invaluable knowledge, sound techniques, and an easily applicable approach for leveraging storytelling at work. 
Shamim Patel

Executive Director / Novartis

 Bill Baker is an exceptional instructor. His strategic, practical approach to storytelling training helped me evolve my presentations and business communications from just reporting facts and information to setting vision, positioning initiatives, and sharing more of myself. His training has enabled me to connect with audiences in a more meaningful way, and I am a better communicator and leader because of it.” 
Renee Moe

CEO / United Way Dane County

 I just want to thank you for the inspiring delivery of your storytelling training for leaders. Honestly, it was the highlight of the week for me, and I can now see a huge benefit of using storytelling to set the right tone and context for my business presentations. Thank you for your instructive and engaging Storytelling training. 
Declan Rooney

General Manager / WDS Energy

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Learning Outcomes

Our Business Storytelling training workshops are a combination of subject matter presentation, group discussions, individual reflection, and review of relevant corporate storytelling examples. And in true workshop fashion, participants are put to work, getting the opportunity to immediately apply what they are learning so they can keep applying it after the training is done.

In the broadest sense, our storytelling training workshops teach professionals how storytelling works and why it works, so they can put it to work in their communications. More specifically, participants will walk out of our storytelling training workshops with…

Our Business Storytelling training workshops can be conducted in-person or online. In fact, we have been offering our business storytelling training workshops online for over ten years (well before the Covid pandemic) and have perfected how to deliver this training virtually. We provide our training primarily in English, but can also deliver it in French. Workshop lengths, formats, and budgets vary depending on your needs and restrictions. Get in touch with us to figure what program would be right for you.

 Thanks for the engaging storytelling training. We all agreed what a valuable learning experience it provided for long-term success. We are a pretty honest crowd, especially amongst ourselves, and at dinner after you workshop, we all talked about how learning about storytelling in business was a fantastic way to start our week. 
Tim Ringa

Strategic Marketing Manager / GE

 What an incredibly stimulating day of learning! I'd always been intimidated by storytelling (especially in a work situation). Now I'm not, and Bill's workshop helped me easily understand how to tell stories in a business setting, confidently and convincingly. I can't wait to start using it. 
Jill Schnarr

Chief Communications Officer / TELUS

 Bill, this week was awesome. I learned so much with your course and can’t wait to use it in everything I do. I won’t lie, I have spent the past 24 hours identifying and looking for the right stories to use at work, and I don’t plan on stopping. Thank you for being such a great teacher! 
Luke McKinley

Lifecycle Planner / Electronic Arts

 I have been through a variety of storytelling training workshops, and they often feel canned and not relatable to the work we do. In contrast, Bill Baker’s approach to storytelling training is very refreshing, demonstrating how stories work to convey important messages, while also giving us the tools we need to develop and deliver those stories effectively. Most importantly, Bill’s approach allowed us to put this important skill into productive practice. 
Josh Grill

Associate VP / Bucknell University

Take the first step towards better business storytelling

Tell us about your goals and requirements, and together we’ll create a custom storytelling training program for your team.

CONNECT TODAY
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 If you want to build a ship, don’t drum up people to collect wood, and don’t assign them tasks and work, but rather teach them to yearn for the vast and endless sea. 

Antoine de Saint-Exupéry

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