Don has been helping companies and organizations bring their brands to life both visually and physically for over 15 years. With an Industrial Design Degree from Emily Carr, he entered the agency world through Dossier Creative, a firm specializing in full brand activations. Don’s creative mandate is one of bringing relevance and meaning to the forefront, ensuring connections for brand audiences on many levels, and creating the types of holistic experiences that people tell stories about. He tackles this by first directing a brand’s identity and then translating it across environments, packaging and products. Don has had the opportunity to work with some amazing people and companies throughout his career, including Rocky Mountain Chocolate Factory, Westin Hotels and Resorts and Constellation Brands. Don is currently Creative Director and Co-Founder (with Peter Ladd) of Pendo, a multidisciplinary branding and design company that BB&Co regularly collaborates with to bring clients’ brand stories creatively to life.