Our Latest Storytelling Insights
Jul 20, 2017

RESENDING – Podcast: How to Use Storytelling to Influence and Inspire Clients

Posted by Bill Baker
Jul 13, 2017

Podcast: How to Influence and Inspire Clients with Storytelling

Posted by Bill Baker
Feb 4, 2017

Three Things to Consider When Mixing Brand and Politics

Posted by Bill Baker
Jan 14, 2017

Build a Stronger Plot for a Stronger Leadership Story

Posted by Bill Baker
Jul 12, 2016

When a Personal Story Becomes a Leadership Story

Posted by Bill Baker
Dec 19, 2015

A Story of Brand Storytelling Versus Brand Tools

Posted by Bill Baker
Oct 25, 2015

How to Think Strategically about Leadership Storytelling

Posted by Bill Baker
Sep 11, 2015

Five Elements of a Strong Story in Leadership Communications

Posted by Bill Baker
Jun 29, 2015

The Importance of Belonging to a Larger Story

Posted by Bill Baker
Mar 21, 2015

How to Personalize Your Professional Story

Posted by Bill Baker
Feb 22, 2015

Three Daily Practices Inspired by My Broken Neck

Posted by Bill Baker
Jan 18, 2015

Three Lessons Learned from a Broken Neck

Posted by Bill Baker
Dec 13, 2014

Being in the Story of the Moment

Posted by Bill Baker
Nov 22, 2014

Quit Advertising to Employees and Start Storytelling with Them

Posted by Bill Baker
Nov 2, 2014

A Grandmotherly Story on the Power of Storytelling

Posted by Bill Baker
Sep 4, 2014

Three Differences between Corporate Messages and a Corporate Story

Posted by Bill Baker
May 24, 2014

Go Long—Three Reasons You Need a Full Articulation of Your Brand Story

Posted by Bill Baker
May 3, 2014

Personal Goals and Grit

Posted by Bill Baker
Mar 30, 2014

Four Ways to Get Employees to Embrace Your Brand Story

Posted by Bill Baker
Jan 17, 2014

Five Characteristics of Great Storyteller Leaders

Posted by Bill Baker
Dec 24, 2013

Naughty or Nice

Posted by Bill Baker
Dec 1, 2013

Four Tiny Ways to Make a Bigger Impact Pitching New Business

Posted by Bill Baker
Aug 28, 2013

Letting People See the Person Behind the Dream

Posted by Bill Baker
May 31, 2013

How Great Strategic Planning is Like Jazz

Posted by Bill Baker
Apr 28, 2013

The Mood of a Leader is Infectious

Posted by Bill Baker
Apr 11, 2013

When to Use Storytelling in Presentations

Posted by Bill Baker
Mar 12, 2013

How to Change Corporate Culture with Storytelling

Posted by Bill Baker
Mar 6, 2013

Three Ways to Define the Roles Your Brand Plays in the Lives of Your Customers

Posted by Bill Baker
Feb 26, 2013

How to Fix the Oscars

Posted by Bill Baker
Feb 22, 2013

How to Position Creative Agencies with Storytelling

Posted by Bill Baker
Feb 1, 2013

Lessons from Lincoln on How to Persuade with Storytelling

Posted by Bill Baker
Jan 20, 2013

How to Build Meaning in Travel and Tourism Experiences

Posted by Bill Baker
Jan 4, 2013

Three Ways to Distinguish Your Tourism Brand Through Experiences

Posted by Bill Baker
Dec 8, 2012

Defining Experiences and Meaning in Travel and Tourism Brands

Posted by Bill Baker
Sep 28, 2012

Transmedia and the Art of Story Immersion

Posted by Bill Baker
Aug 13, 2012

Give It Up IOC

Posted by Bill Baker
May 27, 2012

Making Your Promises Public

Posted by Bill Baker
Mar 25, 2012

My Adolescent Insecurity with Social Media

Posted by Bill Baker
Jan 8, 2012

Can a Line Change a Brand?

Posted by Bill Baker
Dec 29, 2011

A New Take on New Year’s Resolutions

Posted by Bill Baker
Dec 12, 2011

Madonna and the Super Bowl’s Material World

Posted by Bill Baker
Nov 29, 2011

Storytelling Versus Strategic Storytelling

Posted by Bill Baker
Oct 11, 2011

The Richness of Diversity

Posted by Bill Baker
Sep 12, 2011

A Weekend of Memories, Meaning and Resolve

Posted by Bill Baker
Aug 25, 2011

Why I Love Steve

Posted by Bill Baker
Jul 11, 2011

Building Faith and a Culture of Believing

Posted by Bill Baker
Jun 17, 2011

Postscript – My Cup Runneth Over

Posted by Bill Baker
Jun 15, 2011

My Cup Runneth Over

Posted by Bill Baker
May 20, 2011

What Constitutes Storytelling?

Posted by Bill Baker
Apr 25, 2011

Professional Karma

Posted by Bill Baker
Mar 26, 2011

Imagine your Story, Build towards It, Then Let It Happen

Posted by Bill Baker
Mar 2, 2011

Undermining the Mission of Mission Statements

Posted by Bill Baker
Feb 8, 2011

Building Trust One Story at a Time

Posted by Bill Baker
Jan 16, 2011

The Science of Storytelling

Posted by Bill Baker
Jan 4, 2011

Looking Back from the Future

Posted by Bill Baker
Dec 10, 2010

Storytelling in Three-Part Harmony

Posted by Bill Baker
Nov 30, 2010

Mind the Gap

Posted by Bill Baker
Nov 11, 2010

Remember the Social in Social Media

Posted by Bill Baker
Oct 19, 2010

Need to develop a presentation? First, reverse engineer it.

Posted by Bill Baker
Sep 22, 2010

You’ve got an elevator pitch, but what’s your sermon?

Posted by Bill Baker
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