GIVING BC COMMUNITIES THE FREEDOM TO THRIVE
MUNICIPAL INSURANCE ASSOCIATION OF BRITISH COLUMBIA
The Municipal Insurance Association of British Columbia (MIABC) is, perhaps, not the most well-known organization, but it is certainly a vital one, providing liability and property insurance to keep B.C. municipalities running smoothly. For years, the leaders of MIABC suspected that a richer organizational brand story was waiting to be told, and through BB&Co’s StoryFinding process, we helped them uncover and articulate it. We then used StorySharing Sessions to engage and align their staff and members around their story and help their Board of Directors translate it into a new Three-Year Strategic Plan. BB&Co also created a new graphic brand identity and implemented it across multiple touch points, in addition to producing a brand video to help position the organization, attract new members and recruit staff.