BB&Co’s Strategic Brand Storytelling process is designed to help our clients first define the one, true and wholly authentic story of their brand or branded initiative and then engage and align key stakeholders around it, not the least of whom are employees. While every Brand Storytelling engagement is unique to the client and the challenges and opportunities they face, there are some over-arching objectives and/or benefits that are common for all. These are…
Using our StoryFinding process to explore and identify what is most meaningful and distinct about your brand or branded initiative, resulting in a Core Brand Story that resonates with internal stakeholders at multiple levels (mental, emotional, philosophical, etc.) and enables them to fully understand what you’re striving to achieve and why.
Bringing your newly articulated Core Brand Story creatively to life through various foundational StoryTelling tools, ensuring you are able to share that story effectively with key strategic audiences, pulling them into it in the process.
Utilizing various StoryKeeping workshops and strategic planning tools to help you not only embed your Core Brand Story into the operations, communications and culture of your organization but also measure the degree to which it has taken hold.