When you get right down to it, business is a human endeavor. Strip away the factories, the stores, the patents and the logos, and what’s left are people looking to do something meaningful and feel like they belong to something bigger than themselves.
And yet, so much strategic brand planning work is shockingly void of humanity. Processes are overly mechanized, and outcomes feel more like some diagram or plaque talking to me rather than a fellow human being. Employees may see the byproduct of all that planning work (e.g. enthusiastically emblazoned across posters, t-shirts, mouse pads, etc.), but they don’t really see themselves in it.
At BB&Co, we help clients uncover and craft brand strategies that are built for human nature. We use the timeless power of storytelling to infuse strategic brand planning efforts with more meaning and humanity so their outcomes better ignite and unlock the human energy needed to bring them to life.