And humans tell stories.

When you get right down to it, business is a human endeavor. Strip away the factories, the stores, the patents and the logos, and what’s left are people looking to do something meaningful and feel like they belong to something bigger than themselves.

And yet, so much strategic brand planning work is shockingly void of humanity. Processes are overly mechanized, and outcomes feel more like some diagram or plaque talking to me rather than a fellow human being. Employees may see the byproduct of all that planning work (e.g. enthusiastically emblazoned across posters, t-shirts, mouse pads, etc.), but they don’t really see themselves in it.

At BB&Co, we help clients uncover and craft brand strategies that are built for human nature. We use the timeless power of storytelling to infuse strategic brand planning efforts with more meaning and humanity so their outcomes better ignite and unlock the human energy needed to bring them to life.

Strategic Storytelling is employee communication that runs deeper than mere information, connecting one person to another in a way that means something to both. It provides clarity and understanding and can take the diverse resources of a thousand people and unify them all into a single effort stretching towards a common goal. Importantly, it ensures your workforce not only hears your brand story, but connects their own personal stories to it, turning employees into inspired wonder workers in the process.

Strategic Storytelling can not only uncover the story of an entire company, but also a core division, department or discipline within it. It can help you more richly explain the significance of your team’s efforts and the positive impacts they have on your overall business and brand. And critically, it will help you and your team understand how your divisional story aligns with and supports the larger brand story of your company or organization.