And humans tell stories.

Why Strategic Storytelling?

When you get right down to it, business is a human endeavor. Strip away the factories, the stores, the patents and the logos, and what’s left are people looking to do something meaningful and feel like they belong to something bigger than themselves.

And yet, so much strategic brand planning work is shockingly void of humanity. Processes are overly mechanized, and outcomes feel more like some diagram or plaque talking to me rather than a fellow human being. Employees may see the byproduct of all that planning work (e.g. enthusiastically emblazoned across posters, t-shirts, mouse pads, etc.), but they don’t really see themselves in it.

At BB&Co, we help clients uncover and craft brand strategies that are built for human nature. We use the timeless power of storytelling to infuse strategic brand planning efforts with more meaning and humanity so their outcomes better ignite and unlock the human energy needed to bring them to life.

BENEFITS OF STRATEGIC STORYTELLING

01

POSITION AND DISTINGUISH YOUR BRAND

Our Strategic Storytelling Training helps you dig past the litany of product features, historical facts, and taglines to uncover the richer meaning that weaves them all together. It defines the magic that powers the logic of your enterprise, such as the higher purpose driving your brand, its unique outlook on the world, and the roles it plays in people’s lives. Importantly, it avoids the “corporate talk” that plagues so much brand planning work, speaking in a way your people can more fully admire, relate to and act upon.

BENEFITS OF STRATEGIC STORYTELLING

02

ENGAGE AND ALIGN YOUR EMPLOYEES

Strategic Storytelling is employee communication that runs deeper than mere information, connecting one person to another in a way that means something to both. It provides clarity and understanding and can take the diverse resources of a thousand people and unify them all into a single effort stretching towards a common goal. Importantly, it ensures your workforce not only hears your brand story, but connects their own personal stories to it, turning employees into inspired wonder workers in the process.

BENEFITS OF STRATEGIC STORYTELLING

03

ENVISION AND DEFINE YOUR FUTURE

Strategic Storytelling brings key people together to work together, exploring and charting a strategic vision for your brand (or new brand initiative) that is achievable and worth achieving. It considers the opportunities and challenges you face from every possible angle. And because the process creates early buy-in and commitment to your strategic planning efforts, it removes friction from a complex system and create the kind of ripples that make big waves.

BENEFITS OF STRATEGIC STORYTELLING

04

CLARIFY THE WORK OF YOUR DIVISION

Strategic Storytelling can not only uncover the story of an entire company, but also a core division, department or discipline within it. It can help you more richly explain the significance of your team’s efforts and the positive impacts they have on your overall business and brand. And critically, it will help you and your team understand how your divisional story aligns with and supports the larger brand story of your company or organization.

BENEFITS OF STRATEGIC STORYTELLING

05

FOCUS AND INSPIRE YOUR PARTNERS

Strategic Storytelling reaches further than the typical brand model or briefing document ever could on its own. Its outcomes provide agencies, suppliers and strategic partners with a richer understanding of your brand (or new brand initiative) that goes well beyond a tagline or graphic standards package. And by sharing all aspects of your brand story and the nuances surrounding it, you ensure your current and potential partners and suppliers bring it fully and cohesively to life in all that they do.