Learn how to use storytelling in business to increase the impact of your communications and your ability to persuade, influence and inspire others.
Business Storytelling Training For Your Leaders
STRENGTHEN YOUR LEADERSHIP
Our Business Storytelling training teaches leaders, managers, executives and anyone who must regularly engage and motivate others just how storytelling in business works and why it works, so they can put it to work to improve the effectiveness of their communications.
Ever since men and women started communicating, they have used storytelling to share wisdom, create understanding, and make sense of the world around us. From Steve Jobs to Martin Luther King, individual leaders have always used storytelling to connect people to ideas, to each other, and to a strategic vision of the future they want to be a part of and help make real.
CONNECT WITH AUDIENCES AUTHENTICALLY
At their core, all organizations are human. And humans tell stories. When organizational leaders use business storytelling in their communications, they tap into human nature, engaging others in a more human way while bringing more meaning to their work and their workforce.
Our Business Storytelling training runs deeper that mere information. It taps spirit, emotion, and imagination to connect one person to another in a way that means something to both. Importantly, it also provides clarity of information and thus enables people to come together to work towards a common goal.
Develop Valuable Communication Skills
Our Business Storytelling training gives participants a valuable new tool to put into their leadership tool kits. Once honed and practiced, business storytelling can be used to enhance the impact and uptake of their communications for a variety of situations, including presentations, one-on-one’s, and group meetings.
The business storytelling training is a combination of subject matter presentation, group discussions, video examples, and individual workshop exercises in which leaders get to put into practice what they have learned. Most importantly, business storytelling participants will walk out of the workshop with one “killer” leadership story, which they will have refined and practiced telling in front of each other, and which will serve as a model for them to develop other stories to build up their “library.”
“If you want to build a ship, don’t drum up people to collect wood, and don’t assign them tasks and work, but rather teach them to yearn for the vast and endless sea.”
Antoine de Saint-Exupéry
Workshop Outcomes
In the broadest sense, our Business Storytelling training is designed to help organizational and corporate leaders understand how storytelling in business works so they can put it to work to improve the impact and uptake of their communications. More specifically, leaders participating in this storytelling training will walk out of it with…
- Knowledge around how and when they can use storytelling to effectively persuade, influence and inspire others.
- (Read more on our blog: Three Differences Between Corporate Messages and a Corporate Story.)
- The ability to approach storytelling more strategically, ensuring they are telling the right story at the right time to shape the way their audience thinks and feels, and motivate them towards a desired action
- (Read more on our blog: How to Think Strategically About Leadership Storytelling.)
- The core building blocks of a strong strategic story, including an understanding on how to develop compelling plots that have good structure and flow.
- (Read more on our blog: Build a Stronger Plot for a Stronger Leadership Story.)
- Skills that will help them be a more engaging, enlightening and inspiring storyteller, presenter and public speaker.
- (Read more on our blog: Five Characteristics of Great Storyteller Leaders.)
- An understanding of how to use storytelling to position and connect people with complex ideas, data, and information.
- (Read more on our blog: When to Use Storytelling in Presentations.)
- One, powerful leadership story, which they will have developed further in the workshop, practiced telling in front of others, and which will serve as a model for developing other leadership stories
- (Read more on our blog: When a Deeply Personal Story Becomes a Leadership Story.)
- The framework for an eclectic “library” of strategic stories to have at their ready, to use in a variety of communications situations and for a variety of leadership needs
- (Read more on our blog: Quit Advertising to Employees and Start Storytelling with Them.)
Who Is This Storytelling Training For?
Our Business Storytelling training was initially developed for senior managers and executives and has become part of the leadership development programs for several Fortune 500 companies. However, it has proven to be highly relevant and effective for anyone who has to regularly present information and engage and influence others, such as frontline sales people, engineers, scientists, client service teams, trainers and instructors.
Take the first step towards better business storytelling
Tell us about your goals and requirements, and together we’ll create a custom storytelling training program for your team.
Put business storytelling to work so you can better engage, enlighten and inspire others.
I was at your Storytelling training last week and I am still inspired by it. I'm combing through my notes and starting to write all my stories. Thank you for inspiring!
Christie Jordan
What an incredibly stimulating day of learning! Now, I have a much better understanding on how to use storytelling in business to engage and persuade people.
Jill Schnarr
Thanks for the engaging storytelling training. We all agreed what a valuable learning experience it provided for long-term success. We are a pretty honest crowd, especially amongst ourselves, and we all talked about how learning about storytelling in business was a fantastic way to start our week.
Tim Ringa
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