Enlightening Audiences on the Power of

Leadership Storytelling
in Business

Storyteller Bill Baker from BB&CO Strategic Storytelling provides Leadership in Storytelling Training

Bill Baker


Our Chief Executive Storyteller

Bill spent the first 10 years of his career working in New York City managing global accounts for large multinational agencies such as Grey and Saatchi & Saatchi. With storytelling in his blood, Bill founded BB&Co Strategic Storytelling specifically to help companies and their leaders bring more meaning, focus and productivity to their work, and therefore their workforce, using the power of storytelling to do so.

There is barely a category of industry that Bill and the BB&Co team has not worked in, having collaborated with respected clients of all shapes and sizes, including GE, Coca-Cola, Relais & Châteaux, Hilton Worldwide, BCAA, Travel Alberta, Dubai Holdings, Johnson & Johnson, Cadillac Fairview, TELUS, The Toronto International Film Festival, Tourism Ministry of Spain, the Canadian Centre for Ethics in Sport, the Irvine Company and the University of British Columbia.

Watch Bill in Action

Presentation Topics

Storytelling to Engage and Align

To get employees on board, organizational leadership must find a way to make the plan real and meaningful to their employees. This presentation explains how to strategically use storytelling to pull employees into your companies strategic plan and effectively engage and align them around its core elements.


The capacity to convey a strategic vision of the future and pull others into it is central to an individual’s capacity to lead. This presentation demonstrates how storytelling can strengthen a leader’s communications as well as his or her ability to generate understanding, commitment and action.

Building Brand Equity

The traditional “push” model of branding is being replaced by more organic, grassroots interactions that “pull” people into brands. This presentation explains how strategic storytelling capitalizes on recent shifts in the media landscape, especially the rise of social media.


Bill has been a regular speaker at our annual Congresses. Over the years he has skilfully integrated our brand values and strategic messages into his talks, convincing and inspiring our diverse membership to not only to buy-into the goals of our association, but to also recognize their role in fulfilling them.

Jacques-Olivier Chauvin

Bill’s presentation at the Travel Alberta Industry Conference was a huge hit! He was masterful at connecting with the audience and was able to make the art of brand building through storytelling something everyone could relate to and understand how to achieve. His session created a lot of buzz!

Marty Eberth
Director, Industry Development / Travel Alberta

To call Bill a ‘speaker’ would be a profound understatement. He is the closest someone can get to being a living, multimedia joyride. Speaking from a foundation of incredible expertise and insight, his clarity, wit, passion, and appeal transform his presentations into a true experience.

Mark Harrison
Organizer and Founder / The Canadian Sponsorship Forum

Book Bill for your next event

Tell us about your goals and event, and together we’ll build a program that is perfect for your audience.

Public Speaking and Keynotes | Corporate Storytelling